Case study 1: How To Drive Traffic To Your Website (Part 1)

By October 2, 2016Case Study

So the time is here for the first post which also happens to be my very first case study. I want this site to be helpful and informative to anyone out there trying to build an online business, so without further ado, lets get started.

How To Drive Traffic to your website

So many people struggle with this one issue when they start out and a lot just never manage to overcome it. You’ve written amazing content, created the best product; you’ve built it all but nobody is seeing it. You try again and again, maybe paying for traffic on sites like facebook, or maybe paid ads through google but you just seem to be left with very little return on your investment.

It’s not your fault and lets be honest, 80% of online businesses fail in their first year. Now before jumping right into the case study I want to be brutally honest. Getting traffic to your site isn’t free – it’s going to cost you either a lot of time or a lot of money, depending on what your particular budget and aims are.

In reality you only need a few tools to start bumping the traffic up. Some of those tools are paid and some are free, the paid tools for me personally are the better option purely from an ease of use point – I don’t need to go looking at various different free tools to gather all of the information you want but I’ll cover both.

Lets get back to our original question though!

How to Get More Traffic To Your Website

So the answer may seem simple but to a lot of people it’s not. Getting website traffic requires you to do proper keyword research, specifically Long Tail Keyword research.

Say for example you are selling Pokemon go guides – you might immediately think that your ideal keyword would be Pokemon go, or Pokemon go guides but the thing is you are going to struggle for months maybe even years to get those keywords to rank, as competition is fierce and the people who are ranking at the top of google and are getting all of that sweet web traffic are quite frankly going to kick your ass.

It’s a huge amount of work and to be honest, in my eyes just not worth it. So this is where long tail keyword research comes in. A long tail keyword is basically a phrase that people search for that is 4 or more words and has at least 30 people searching for it every month.

I can almost hear the screams from here – 30 people a month?? That’s nothing! Well yes, this is true but if you manage to rank in google for 100 keywords that are low competition and are all bringing you a minimum (remember that’s only the lowest you really want to target)  then you will be driving at least 3000 visitors to your site each month. Some low competition keywords will bring you way more than that some will bring slightly less but who doesn’t want an extra few thousand eyes on their site each month?

This is where you need to make a decision though – whether you want to go down the paid or free route. Either way that research and content is going to cost you in either money paying someone else to do the research and content yourself or by paying in time when you do it yourself.

How I conduct my keyword Research

research

First stop is the google keyword planner. You want to write valuable content that your target customers will love, so jot down a few ideas and then head over to the keyword planner.

As an example when I was trying to think of content that my target readers would love, I headed over to one of the large internet marketing forums and looked for the questions that were asked over and over again, for problems I could solve and that gave me the idea of writing an article on getting website traffic.

I typed in ‘getting website traffic’ into the keyword planner then google gave me a whole load or related terms that people used to search for this type of question.

Here are some of the results I got from my keyword research using the google planner:

keyword_planner

Only 2 of the results there are what I would consider Long Tail Keywords and they would be “get visitors to website” and “how to get high traffic to my website”. The competition on those keywords is Low but what you have to remember is that the competition that google shows you is for paid ads, so the competition for those kinds of paid ad are low but it doesn’t really give us any kind of estimate on how hard it is to have those keywords rank naturally.

You can end your keyword research there if you wish but I personally go one step further and switch over to a paid tool to see how hard it is to naturally rank for those terms.

At this point I move over to Long Tail Pro an excellent piece of software specifically designed to sniff out long tail keywords. Without going into too much detail as long tail pro has plenty of helpful videos and tutorials on the best way to use it, I will take the long tail keywords that I think would be good to work with and plug them into long tail pro.

I then make sure that I have it set so that long tail pro will generate new keywords based on the ones I have already added. The most important thing I look for here is the ‘keyword competition’ column. This assigns a number between 1 – 100 letting you know how difficult it is to rank a keyword naturally.

Personally I won’t touch one that is above 50, If it’s 50 or below I know I’m onto a winner and will start working on my content and make it as good as I can for my readers and what they need.

To be continued in part 2...